Joseph
Eichler was a pioneering home builder based in California. Eichler became
famous for his mid-sixties moderns. Between 1950 and 1974, his company,
Eichler Homes, built over 11,000 homes in Northern California and three
communities in Southern California, along with 3 homes in Chestnut Ridge NY,
which came to be known as Eichlers and contributed to a changing California
lifestyle. During this period Eichler became one of the nation's most
influential builders of modern homes. The San Francisco Bay Area Eichlers
are mostly in San Francisco, Sacramento, Marin County, the East Bay, San
Mateo County, Palo Alto, Sunnyvale and San Jose. The Southern California
Eichler communities are in Orange, Thousand Oaks, and Granada Hills (Los
Angeles).
Unlike many developers of the day, Joseph Eichler was a social visionary and
commissioned designs primarily for middle-class Americans. One of his stated
aims was to construct inclusive and diverse planned communities, ideally
featuring integrated parks and community centers. Eichler, unlike most
builders at the time, established a non-discrimination policy and offered
homes for sale to anyone of any religion or race. In 1958, he resigned from
the National Association of Home Builders when they refused to support a
non-discrimination policy.
Eichler used well-known architects to design both the site plans and the
homes themselves. He hired the respected architect and Wright disciple
Robert Anshen of Anshen & Allen to design the initial Eichlers, and the
first prototypes were built in 1949. In later years, other Eichler homes by
other architects emerged, including homes designed by the San Francisco firm
Claude Oakland & Associates, the Los Angeles firm of Jones & Emmons, A.
Quincy Jones, and Raphael Soriano.
Eichler homes are from a branch of Modernist architecture that has come to
be known as "California Modern," and typically feature glass walls,
post-and-beam construction and open floorplans in a style indebted to Mies
van der Rohe and Frank Lloyd Wright. Eichler exteriors featured flat or
low-sloping roofs, vertical siding, and spartan facades with geometric
lines. One of Eichler's signature concepts was to "Bring the Outside In,"
achieved via skylights and floor-to-ceiling glass windows looking out on
protected gardens, patios, and pools. The homes had numerous unorthodox
features, including post-and-beam construction, concrete slab floors with
integral radiant heating, sliding doors and cabinets, and a standard second
bathroom. Later models introduced the famous Eichler atriums, an entrance
foyer designed to further advance the Eichler concept of integrating outdoor
and indoor spaces.
Eichler homes were airy and modern in comparison to most of the
mass-produced, middle-class, postwar homes being built in the 1950s. At
first, potential home buyers (many of whom were war-weary ex-servicemen
seeking convention rather than innovation), proved resistant to the new
homes, and Eichler faced competition from other developers who used elements
of Eichler homes in watered-down, more conventional designs. Though fresh
and exciting, Eichler homes never achieved large profits for their creator.
Eichler also built semi-custom designs for individual clients by commission.
As a result of soaring land prices in the mid-1960s urban redevelopment
projects became popular, and Eichler began building low- and high-rise
redevelopment projects in San Francisco's Western Addition and Bayview,
luxury high-rises and clustered housing on Russian Hill and Diamond Heights,
as well as the trendsetting co-op communities Pomeroy Green and Pomeroy West
in Santa Clara. These large projects began to overextend the company, and by
the mid-1960s, Eichler Homes was in financial trouble. The company filed for
bankruptcy in 1967.
In recent years, Eichlers have become fashionable again, as part of a
rediscovery of American mid-century modern style. Eichler Homes today sell
for extraordinary sums, and Eichler-inspired designs are featured in an
ever-increasing number of newspaper articles, websites, and even TV
commercials. Joe Eichler died in 1974 at the age of 74.
Compiled from Kevo.com, Wikipedia and other sources
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